Meet Allan Crockett
I help accomplished leaders navigate the transition beyond business into lives defined by freedom, purpose, and legacy.
I'm an entrepreneur, coach, author, and speaker who has lived through many seasons of transition—times of building, times of letting go, and times of stepping into the unknown.
Each of those transitions brought both loss and possibility, and led me to the same questions many high-achievers face:
Who am I now?
Who do I get to be — now?
What's next?
Each of those experiences helped prepare me for the next phase of the journey. Over the course of my career, I have focused on helping people build:
Businesses of greater profitability
Lives with more freedom: discretionary time and money in tandem
Healthier relationships
Clearer purpose
At heart, I’ve always been a creator — a builder of ideas, opportunities, and spaces where transformation can take root.
Today, I bring that same focus to leaders navigating the transition beyond business, guiding them to design a next chapter as intentional and rewarding as the success they’ve already achieved.
That creator perspective has guided my work with ranchers, entrepreneurs, and leaders alike. And while the settings and environments have varied, the principles and the results have remained the same.
Credentials & Experience
Through my work, I’ve helped people turn challenges into opportunities for growth. Many of my clients have been ranchers—some lifelong, others who came into ranching after building success in other industries. What they had in common was the need to lead more effectively, make clearer decisions, and build a life that truly worked.
The results have been consistent:
Turned struggling operations into profitable ones through clearer decisions and more efficient systems.
Helped men and women grow into leaders—some for the first time—who now effectively guide their teams with clarity and confidence.
Guided clients to:
→ Clearer purpose
→ Reclaim their time
→ Strengthen their relationships
→ Align their wealth with a deeper sense of purpose
The leaders I’ve worked with know me as both a visionary and a practical guide — someone who sees possibility but also grounds it in action. What I discovered in my work is that the same principles that transform a business also transform a life.
Those principles are universal and timeless—and they apply equally to entrepreneurs and leaders navigating the transition beyond business. Because in the end, every problem’s a people problem and true success isn’t defined by numbers alone. It’s defined by how you live, who you become, and the legacy you leave that stretches well beyond money.
The Book
My book, Beyond Business Success — After the Exit, What’s Next? (A Guide for Entrepreneurs, Owners, and Executives Navigating the Transition Beyond Business), captures the heart of my work.
It’s a guide shaped by real experiences and enduring principles, brought to life through the kinds of questions every leader must eventually face. Each chapter follows a simple but powerful format:
An experience that illustrates a lesson worth remembering
The principle behind that experience, showing its universal truth
Questions for Life After the Exit — prompts designed to invite you to pause, reflect, and wrestle with what truly matters in your next chapter
A Personal Note
I don’t believe transformation comes from more information. It comes from the right space, the right people, and the right questions. Over the years, I’ve seen how the right circle of peers can open new perspectives, challenge old assumptions, and provide the courage to step into what’s next.
That conviction continues to guide my work today — helping leaders design lives defined not just by past achievement, but by an intentionally created future. A future of freedom, purpose, and legacy.